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How Often Should You Do A Website Audit

A website audit is a procedure conducted to assess the quality and performance of a website. It is done to identify areas that need improvement, as well as to ensure that the site is functioning properly.

There are a number of factors that should be audited when conducting a website audit, including the site’s content, design, usability, and overall performance. Additionally, it is important to determine how often the audit should be conducted, as this will vary depending on the needs of the site.

It’s no secret that a website’s success depends largely on how well it performs and how much search engine love it gets. One way to help make sure your website is performing optimally is to do a regular website audit.

But what is a website audit? Simply put, it’s a comprehensive analysis of your website’s health and performance. This includes things like checking your site’s loading speed, examining your site’s code for errors, and testing your site’s functionality.

What needs to be audited will vary depending on your website and business goals. However, some common elements that are often audited include website security, SEO, and compliance with industry best practices.

As for how often your website should be audited, that will also depend on your specific needs. However, most experts recommend doing a full audit at least once a year.

What is a Website Audit?

A website audit is a comprehensive assessment of all aspects of a website that can impact its performance in search engine results pages (SERPs). The purpose of a website audit is to identify potential areas where a website may not be meeting current best practices, and to make recommendations for improvement.

Website audit services help identify issues that need to be fixed or optimised on a website, leading to a better optimised website design that will allow the website to attract more traffic and rank better on SERPs. This process is done for marketing purposes, which are to bring more customers and to compete with competitors, but it also helps the website itself. The website audit process will look into every page of the website and help you spot broken pages and check the website’s loading speed.

You may think that a website audit is unimportant or unnecessary, because you can do everything right from the beginning. However, search engines, especially Google, are constantly changing their algorithms and guidelines. This is why it’s important to audit your website regularly, to make sure it still meets the preferences of the search engine.

It’s important to get a website audit to make sure your site is functioning properly and to identify any potential issues. Here are the basics of what needs to be audited and how often you should get your website audit.

Website Audit Checklist?

Title Tags

Your title tags need to be unique, without any typos or spelling mistakes. They should also be the right length, which is generally recommended to be between 60-65 characters. Remember to include your keywords at the beginning of the title, and also include your brand or company name.

Meta Description Tags

The meta description is the short description that appears under the title of a website in search engine results. This description should be around 155-160 characters long, and should contain the relevant keywords for the website without “stuffing” them in. The meta description should also be descriptive of the website’s content.


To avoid duplication, check for duplicate meta descriptions, titles, and keywords on your pages. Each page should have unique meta descriptions and titles to avoid confusion for search engines.


The URLs for your website should be made up of words, not parameters or session IDs. They should include keywords to make them easy to remember and read.

Directory Structure

It’s important to keep your website well organized so that visitors can easily understand where they are on the site from the URLs. This will help create a better user experience overall.

Breadcrumb Lists

It is important to have a well-designed website that is easy to navigate. This will allow users to move around the site easily and access all the different areas.


Every page on your website should load correctly to avoid any “access denied” or “page not found” errors. This will ensure that visitors can always find the information they need on your site.

XML Sitemap

Make sure to submit your sitemap to Google’s Webmaster Tools so that Google’s bot can read and learn about your website. If you have any pages that you don’t want Google to crawl, use robot.txt files to block them.


Make sure you have 301 redirects set up properly if you’ve changed your website’s address. This will ensure that visitors to your old address are automatically redirected to your new one.


When creating content for your website, it’s important to choose keywords wisely. Select keywords that are popular among searchers and relevant to your niche. This will help you attract more visitors to your site. Avoid choosing keywords that are not commonly searched for, as this could limit your website’s reach.

As you create content for your website, it’s important to keep an eye on your keywords. Make sure you’re using keywords that people are actually searching for – otherwise, your content may not be seen by as many people as you’d like.

To help with this, we’ve put together a list of website audit checklists. These checklists will help you make sure you’re using high-volume keywords in your content, so you can reach the widest audience possible.

Web Content

Web content must be interesting and relevant to the websites niche. It must also contain the focus keywords.

Content Structure

Making sure your web content is well-organized and properly formatted is important for two reasons: it helps search engines understand your content better, and it makes your content more user-friendly.

When you structure your content using things like headings, subheadings, and paragraphs, you’re making it easier for both search engines and human readers to find the information they’re looking for. Not only that, but properly formatted content is also more visually appealing, which can help keep readers engaged.

So take a few minutes to check your web content’s organization and formatting, and make any necessary changes. It’s a small effort that can make a big difference in how your content is received.

Image Text

It is important to have a copy of text that appears in images, so that search engines can find and index the content. This will ensure that your website is fully searchable and visible to potential visitors.

Anchor Text

It is better to use a descriptive anchor text than a generic phrase like “click here.” This will help improve your website’s SEO and make it more easily found by potential visitors.


Be sure to include alt-text for all images on your website. The text should be descriptive and contain the focus keyword for the page. This will help improve your website’s SEO. Avoid using duplicate content from elsewhere on the page, as this could result in penalties from search engines.

H1s or Heading1 Title

It is important that each page on a website has only one H1 tag, as this helps to ensure that the focus keyword for that page is included. This can help improve the website’s search engine ranking.

Internal Links

Each page on your website should include at least one internal link and one external link. Internal links help visitors navigate your website and find the information they’re looking for. External links provide visitors with additional resources related to the topics of your page. Including links to other websites at the top of your page helps make your website more user-friendly and increases the chances that visitors will find the information they’re looking for.

Responsive Design

It is now more important than ever that your website is responsive. Google now favors responsive websites over traditional websites. Not to mention, responsive websites provide a much better user experience.

Page Speed

Page load speed is an important element to consider when auditing a website. A slow loading website can negatively impact your ranking in Google search results. To improve your website’s load time, consider reducing the size of your pages and content.


Website audits are important in order to make sure that your site is up to standard and attractive to visitors. By auditing your website regularly, you can ensure that it maintains a good position on search engine results pages (SERPs). Some of the factors that are looked at during a website audit include titles, meta descriptions, heading, keywords, and page load speed.

We offer various website maintenance packages and website retainers that might be of interest to you, to make sure your website is performing at its best.

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