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Visual Composer page builder a comprehensive guide

In the contemporary digital landscape, creating a website that is both aesthetically appealing and functionally stellar is paramount. Visual Composer, an illustrious WordPress page builder, presents the perfect panacea. Whether you are a burgeoning developer or an established professional, Visual Composer facilitates the creation of sophisticated websites through an intuitive interface. This comprehensive guide offers an in-depth understanding of the myriad functionalities and features of Visual Composer.

Getting Started With Visual Composer:

  1. Installation and Activation: a. Navigate to your WordPress dashboard. b. Select Plugins > Add New, then search for Visual Composer and click “Install Now”. c. After installation, click “Activate”. d. If you have the premium version, make sure to enter your license key to unlock all features.
  2. Dashboard Overview: The Visual Composer Dashboard is the nerve center of your website creation. Here you can access templates, elements, and design options. The dashboard is divided into various sections including ‘Insights’, which provides an analysis of your website, and ‘Theme Builder’ which allows you to work on your header, footer, sidebar, and more. Understanding the dashboard is the first step in efficiently using Visual Composer.

Building Pages with Visual Composer:

Creating a New Page: A new page is the canvas upon which you’ll build your content. Go to Pages > Add New. Select Visual Composer as your preferred editor. Assign a title and start crafting your page by adding rows and columns, which serve as the structural framework.

  1. Adding and Customizing Elements: Visual Composer offers a plethora of elements, from text blocks to images, and video players. Click the ‘+’ sign within a column to add elements. Explore different categories such as ‘Media’, ‘Social’, ‘Post Grid’ and more. Each element is customizable, with options ranging from general settings to more advanced design options. For instance, the ‘Text Block’ element allows you to choose fonts, sizes, line heights, and spacing.
  2. Structuring Content: Employing rows and columns effectively is key to creating well-structured content. Rows serve as horizontal sections to place content, and columns subdivide these sections. For instance, a common layout involves a row with three columns, often used for services sections where each column represents a different service.
  3. Responsive Design: In an age of varied devices, ensuring that your website is responsive is crucial. Visual Composer makes this easy, with device-specific settings. Customize how elements look on desktops, tablets, and mobile phones to ensure consistency.

Aesthetic Design and Customisation:

Visual Composer Hub: The Hub is a treasure trove of elements, templates, extensions, and stock images. It’s an online marketplace where you can download and manage these assets. The Hub is constantly updated with new content which can be seamlessly integrated into your website.

Styling Elements: Aesthetic customisation is at the core of Visual Composer’s functionalities. Each element can be styled individually. Backgrounds, margins, paddings, borders, and animations can be altered according to your design ethos.

  1. Page Layouts: Selecting an appropriate layout is foundational to good design. Visual Composer provides several pre-made layouts and also allows you to craft your own. From grid layouts to one-page designs, the possibilities are vast.
  2. Custom Templates: Create and save custom templates to maintain visual consistency across your website. This not only ensures a cohesive look but also significantly reduces the time taken to build new pages.

Boosting Website Performance:

  1. Minifying CSS and JavaScript: Visual Composer’s built-in optimization features enable you to compress your website’s code. This, in turn, results in faster loading times, which is essential for retaining visitors.

Optimising Images: Using appropriate image sizes and formats can significantly reduce page load times. Visual Composer allows easy resizing and formatting of images.

Implementing Caching: Caching is a technique that stores copies of files in a cache, or temporary storage location. This reduces the load on the server and ensures a faster web experience.

Visual Composer and SEO: Visual Composer is inherently SEO-friendly. However, integrating additional SEO plugins such as Yoast SEO can amplify your website’s SEO. Proper use of headers and meta tags is also vital.

  1. Structured Data: Incorporate structured data to boost your search engine rankings. This data helps search engines to better understand the content on your website.

SEO Focused Techniques

Optimising for Keywords: Keyword optimisation is crucial for SEO. Visual Composer facilitates seamless integration with SEO plugins that can help you optimise content using targeted keywords. This involves including the keywords in titles, headings, content, and meta tags.

Utilising SEO-friendly URLs: With Visual Composer, it’s easy to create SEO-friendly URLs which are concise and relevant, further improving your website’s search engine ranking.

Optimizing Page Speed: Page speed optimisation is essential for SEO. Visual Composer’s design options, combined with image optimisation, caching, and minifying CSS & JavaScript, can significantly improve page speeds.

User Experience Enhancement

Custom CSS and JavaScript: Visual Composer allows you to integrate custom CSS and JavaScript to your pages, giving you the freedom to build interactive and unique designs. This can enhance user experience significantly.

  1. Multilingual Sites

The ability to create multilingual websites is vital in reaching a global audience. Visual Composer supports multilingual plugins such as WPML, allowing you to easily set up multiple languages on your website.

Revision History: Mistakes happen, but thankfully, Visual Composer includes a revision history feature. This allows you to revert to previous versions of a page if needed.

User Role Management: In instances where multiple people are working on your website, Visual Composer allows you to assign user roles and control what elements and features each user can access.

Advanced Features

Grid Builder: Visual Composer’s grid builder lets you create custom post grids, which are incredibly versatile and useful for showcasing posts, custom post types, and media. You can design your own grid element layouts and styling.

Header, Footer, and Sidebar Editor: Visual Composer’s Header, Footer, and Sidebar editor allows for advanced customisation in these areas. This feature helps in maintaining a consistent look across your website.

Compatibility with Other Plugins: Visual Composer is compatible with a myriad of WordPress plugins. This compatibility extends the functionality of your website significantly. Some popular compatible plugins include WooCommerce for e-commerce features, Slider Revolution for advanced sliders, and Yoast SEO for search engine optimisation.


Visual Composer is not just a tool, but a comprehensive solution for building and managing WordPress websites. Its powerful features and user-friendly interface make it suitable for users of all levels. Whether you are building a simple blog or a complex e-commerce site, Visual Composer’s flexible and feature-rich environment is capable of meeting and exceeding your requirements. Its emphasis on both design and performance ensures that your website will not only look good but will also be optimized for search engines. By utilising the advanced features and ensuring the best practices as highlighted in this guide, you will be well on your way to creating stunning, high-performance websites with Visual Composer.

Empowering yourself with Visual Composer can be the linchpin in developing an outstanding website. With an abundance of features, it streamlines the web design process and ensures your website is not just aesthetically pleasing but also high-performance and SEO-optimised. As a website developer or owner, mastering Visual Composer is a skill that will invariably prove to be a tremendous asset.

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